The African Creator Summit (ACS) has announced the winners of its ACS 3.0 Sound Challenge, a creative initiative designed to spotlight original African sounds that reflect the theme, “Africa Trades ITs SWAG.” The challenge attracted creators from across the continent and highlighted how sound continues to grow as both a cultural tool and a digital asset within Africa’s expanding creator economy.
The Sound Challenge was launched ahead of ACS 3.0 as part of activities building momentum for the Summit. It invited emerging and established creators to produce original audio that captures Africa’s rhythm, identity, and digital energy. Entries ranged from rhythmic beats to experimental soundscapes rooted in local culture, showing the diversity that defines African storytelling today. Hundreds of submissions were received, generating strong engagement across social media platforms and sparking conversations around originality and African sound.
After a competitive selection process that assessed originality, creativity, cultural relevance, and audience engagement, ACS announced three winners: @prom2pee, @boylogik, and @yours_zegey. According to the organisers, the selected creators stood out because their sounds resonated widely with audiences while reflecting the cultural confidence and global appeal that ACS aims to promote through its initiatives.
As winners of the Official ACS 3.0 Sound Challenge, the creators will have their sounds featured across ACS 3.0 promotional campaigns, official content releases, and digital activations leading up to the Summit. In addition to increased visibility, the winners will take part in creator collaborations and gain access to broader exposure opportunities curated by ACS. The Summit said these benefits are designed to help creators grow sustainably and reach wider audiences.
The Sound Challenge is part of a broader ACS vision to position African creativity as both cultural capital and economic value. In the current digital environment, sound plays a key role in shaping online communities, driving short-form content trends, influencing music discovery, and triggering global cultural movements. ACS stated that by promoting original African sounds, it is reinforcing the idea that African creators should be visible, heard, and rewarded for innovation.
Speaking on the initiative, ACS Convener Mr. Oladapo Adewunmi explained the importance of sound within the creative ecosystem. “Sound is culture. Sound is identity. Sound is influence,” he said. “The ACS 3.0 Sound Challenge reflects our belief that African creators should own their narratives and be rewarded for their originality. These winners represent the vibrancy and global potential of Africa’s creative voice, and we are excited to amplify them on ACS 3.0.”
ACS also noted that the success of the Sound Challenge was driven by strong community participation and support from digital platforms, which helped boost discovery and engagement for participating creators. The initiative aligns with the Summit’s mission to connect creators with platforms, brands, media partners, and audiences, creating pathways for collaboration, monetisation, and long-term relevance in Africa’s digital economy.
The African Creator Summit described itself as Africa’s leading convening for digital creators, creative entrepreneurs, media leaders, and cultural stakeholders. It said that through initiatives like the ACS 3.0 Sound Challenge, the Summit continues to provide a platform for knowledge exchange, partnerships, and market access, while fueling the growth of Africa’s creator economy and amplifying voices.
