Over one million customers have received rewards as MTN Nigeria concluded the fourth edition of its myMTN NG App Recharge & Win Promo, marking another major milestone in the company’s customer engagement drive across the country.
The six-week campaign ran from December 15, 2025, to January 31, 2026, and was designed to reward customers for airtime transactions carried out through the myMTN NG App. The initiative also aimed to provide joy and some financial relief to users during the festive season, a period often marked by increased spending.
Recharge & Win 4.0 built on the achievements of the previous three editions, reinforcing MTN Nigeria’s focus on customer loyalty through transparent, verifiable, and inclusive reward programmes. The campaign was powered by CashToken Rewards Africa, which provided the technology that ensured a structured and accountable reward process, continuing the tradition of making a practical difference in the lives of Nigerians.
By the end of the promo, more than one million customers across different parts of Nigeria had benefited from various rewards, highlighting the wide reach and accessibility of the initiative. Participation cut across age groups, professions, and locations, reflecting how simple digital actions could lead to meaningful outcomes.
Beyond the numbers, Recharge & Win 4.0 produced personal success stories from different regions. One of the standout beneficiaries was Abdulgaffar Abubakar, a student based in Taraba State, who emerged as a top winner after receiving ₦2 million. He described the reward as unexpected and timely, explaining that it provided crucial support for his education and family.
“Honestly, I didn’t believe it at first. I just recharged to buy data for my assignments like I always do. When I saw the notification, I was shaking. This money means so much for my family. My school fees was becoming a serious issue, but now, everything is settled. MTN has changed my life in a way I cannot even explain,” he said.
Another beneficiary, Yunusa Nuhu, a transport manager in Bauchi State, received ₦200,000 through the campaign. For him, the reward was a confirmation that long-term loyalty can pay off. “I was so surprised. You hear about these things but you never think it will be you. I just recharged and suddenly, I’m a winner. I just want to say a big thank you to MTN and CashToken Rewards Africa. It pays to be loyal,” he said.
A major factor behind the campaign’s success was its partnership with CashToken Rewards Africa. As the engine behind the rewards system, CashToken enabled the seamless issuance of reward tokens for every qualifying transaction. Its technology ensured that each eligible recharge or data purchase was instantly recognised, turning routine spending into entries for prize draws. This approach helped maintain transparency and efficiency in reward distribution, allowing over one million customers to receive their prizes without delay.
With the close of Recharge & Win Promo 4.0, MTN Nigeria expressed appreciation to customers nationwide for their participation and loyalty, noting that future campaigns will build on the success and insights gained from the Recharge & Win series.
