Gift items worth millions of Naira were given out to customers by NASCON Allied Industries Plc, also known as Dangote Salt, at its 2025 Customers Dinner and Awards Night held in Abuja on Thursday.
The company rewarded 50 outstanding customers with trucks and cash credits in recognition of their loyalty and performance. The event brought together key stakeholders, distributors, and partners who have supported the brand over the years.
One of the beneficiaries, Mr Ali Balarabe, received a 20-ton truck and cash credit. He expressed appreciation for the recognition, stating that it reflects the company’s strong commitment to excellence. Mr Balarabe also pledged to sustain his loyalty and continued support, promising to remain a steadfast and devoted customer in the years ahead.
Other customers who received truckload awards and cash credits included Mr Ibrahim Achida, Muabsa Integrated Services, Fanisau Enterprises, Idris Saleh Nigeria Limited, Sani Adamu Trader, and GIA Global Concept, among others.
The President of Dangote Group, Mr Aliko Dangote, thanked consumers for their loyalty and commended the company’s board, management, and staff for their dedication and professionalism.
“Recognising customers is not just good relationship management – it is good business. It sends a clear message to our people that customer service is truly one of our core values.
“Looking ahead, we will continue to invest in brand equity, supply chain efficiency, sustainability, and digital capabilities. But these investments only create value when they are aligned with customer realities. Your continued engagement and feedback remain critical,” he said.
The Chairman of NASCON Allied Industries, Mr Olakunle Alake, said, “As a quoted company, we are accountable to shareholders, regulators and the investing public. But the confidence of the market is ultimately rooted in the performance, and market performance depends on customers who believe in our brands.”
Managing Director Aderemi Saka said the awards night was organised to celebrate and appreciate customers, noting that the company’s success is closely tied to their growth and prosperity.
