BusinessDay Media Limited has partnered with Fernhill Digital to launch “She Means Business,” a new platform focused on supporting and highlighting women shaping Africa’s economy. The initiative will begin with a monthly magazine distributed as an insert in the BusinessDay newspaper, with the inaugural edition scheduled for release on March 20, 2026.
The new platform is designed to create a dedicated space that documents, analyses, and amplifies the influence of women leaders across key sectors of Africa’s economy. Through the magazine and other future initiatives, She Means Business will spotlight women working in finance, entrepreneurship, technology, infrastructure, and public policy.
According to the organisers, the platform is intended to address a long-standing gap in the African business and media landscape by building a structured ecosystem that focuses on women’s leadership and economic contributions.
The magazine will combine editorial storytelling with business intelligence, providing readers with insights, data-driven analysis, and practical lessons drawn from women leading companies, managing investments, and influencing major policy decisions across the continent.
Frank Aigbogun, publisher and chief executive officer of BusinessDay, said the initiative reflects the organisation’s commitment to expanding economic conversations and recognising the role women play in national and continental development.
“Nigeria’s development story is incomplete without women,” Aigbogun said. “This partnership allows us to position women as equal partners in economic progress, not as a side conversation, but as central to the intelligence we deliver.”
He explained that the platform is expected to elevate discussions around women’s participation in business and leadership while also providing decision-makers with insights that can shape policy and corporate strategy.
Beyond the monthly magazine, the She Means Business platform is expected to evolve into a broader ecosystem that includes executive experiences, research products, and strategic conversations aimed at strengthening women’s participation and leadership across Africa’s economy.
Datari Ladejo, chief executive officer of Fernhill Digital and a member of the Forbes Agency Council, said the platform was created to document the strategic thinking behind the success of women in leadership positions.
“Nigeria’s women executives, investors, entrepreneurs, and political leaders have been driving economic outcomes without a dedicated business intelligence platform built to match the scale of what they are building,” she said.
“She Means Business exists to close that gap, not only by celebrating women in apex positions but by documenting the intelligence behind how they scale, lead, and wield influence.”
Ladejo noted that the collaboration with BusinessDay provides the editorial credibility and distribution strength required to reach influential decision-makers across Nigeria’s corporate and policy landscape.
Founded in 2001, BusinessDay has established itself as one of Nigeria’s leading sources of business and financial intelligence, reaching millions of readers through its print and digital platforms. Fernhill Digital, founded by Ladejo, is a strategic communications and digital transformation firm that works with organisations across Africa to strengthen digital authority and communication strategy.
