The Business Hub (TBH), in partnership with Sterling Bank, is inviting Nigerian businesses to apply for the TBH MSME Pitchaton 1.0, a programme offering a combination of grant funding, loan access and growth support.
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The initiative is designed to help micro, small and medium-sized enterprises (MSMEs) strengthen operations and expand. According to the programme website, selected businesses may access a hybrid funding package of up to ₦10 million, alongside mentorship, digital tools, market access and a banking partnership.
The programme also supports businesses beyond finance through guidance and resources to improve operations and pursue growth.
What the programme offers
The support package includes:
- Grant funding, described as non-repayable capital for eligible business needs.
- Access to a structured loan facility as part of combined funding of up to ₦10 million.
- Mentorship and guidance from professionals.
- Digital operational tools and market access.
- Banking support through a partnership with Sterling Bank.
The programme lists a 12-month support duration and says more than 500 micro, small and medium-sized enterprises (MSMEs) have been empowered. The website also indicates that six industries are covered, although the supplied information does not name those sectors.
Who can apply?
Applicants are expected to meet the following criteria:
- Operate an active business in Nigeria, or be willing to register one.
- Have a clear business model and demonstrable growth potential.
- Show consistent transactions and revenue activity.
- Require funding of up to ₦10 million for business growth.
- Hold a Sterling Bank business account, either new or existing.
Applicants should review the programme’s terms and conditions before submitting their details. Funding is not automatic: shortlisted applicants will pitch to a panel of industry experts and financial partners. Businesses selected after evaluation will proceed to funding and onboarding, subject to the programme’s process and applicable requirements.
How to apply
- Visit the official TBH MSME Pitchaton application page: https://pitchathon.thebusinesshub.ng/#apply
- Read the eligibility criteria and terms and conditions.
- Complete the online application with your business information, pitch and funding request.
- Submit the application and monitor any communication from the programme organisers.
Applicants should provide accurate information and avoid anyone promising guaranteed funding in exchange for payment. Check the official website for instructions and details before applying.
