Dr Dipo Awojide will be delivering the MSME Masterclass With Dipo in Osun and Ekiti on 9th and 11th September 2025 respectively. The program is designed to support young entrepreneurs and business owners who are interested in starting or scaling their small business. According to him, the aim is to “promote entrepreneurship and help create more jobs” across both states.
The masterclass is open to participants in Osun State and Ekiti State who are ready to build a strong business idea or expand their existing venture. Attendees will also stand a chance of winning a grant of N200,000 for their small business.
The session will focus on 10 key areas every entrepreneur should understand:
i. Identifying and Clarifying Your Business Idea
ii. Customer Analysis (Identification, Segmentation and Positioning)
iii. Competitor Analysis (Direct and Indirect Competitors)
iv. Industry and Market Analysis
v. Resources and Capabilities (SWOT and Unique Selling Proposition)
vi. Marketing, Advertising and Branding Strategy: Using Social Media
vii. Gaining and Sustaining a Competitive Advantage
viii. Why Products and Services Fail; Avoiding Failure
ix. Creating a Business Plan or Pitch Deck
x. Vital Skills and Lessons needed to Thrive
To apply, interested participants who want a chance to win the N200,000 grant for their business are required to complete this form – https://forms.gle/FnHoqjsTKp3SVroQ7. Registration for the sessions is ongoing, and those yet to register can sign up via http://tinyurl.com/ykz5rj3x as soon as possible.