The Advertisers Association of Nigeria (ADVAN) has officially opened submissions for the ADVAN Awards for Marketing Excellence 2026, inviting brands, agencies, and marketing professionals to submit campaigns that reflect creativity, strategic thinking, innovation, and measurable impact.
According to ADVAN, entry submissions will open on Monday, January 19, 2026, and close on Friday, February 27, 2026. All submissions will be assessed by a panel of seasoned industry experts using clearly defined criteria, including strategic insight, creativity, execution, and innovation.
The association said the awards are aimed at celebrating outstanding marketing campaigns and brand achievements across Nigeria and beyond. “The ADVAN Awards continue to recognise marketing work that delivers value, drives growth, and sets higher standards for the industry,” the association stated.
ADVAN noted that the awards offer participants the opportunity to gain recognition from industry leaders, strengthen brand credibility, and connect with top marketers and business executives. Winners will also earn one of Africa’s most respected marketing honours.
The 2026 awards ceremony is scheduled to hold on Saturday, March 28, 2026, at the Shell Zenith Bank Hall, MUSON Centre, Onikan, Lagos. Proceedings are expected to commence at 5:00 PM, with attendance from key figures across Nigeria’s marketing, advertising, media, and corporate sectors.
Categories for the 2026 edition include Campaign of the Year, Brand of the Year, New Brand, Brand Extension or Revitalization, Consumer Promotion, Digital and Social Media Marketing, CSR, Experiential Marketing, Innovation, Indigenous Brand of the Year, Public Relations or Corporate Communications Campaign, and Public Sector Marketing. Individual awards include People’s Brand, Outstanding Marketing Professional of the Year, Brand Manager of the Year, Future Leader of Marketing, and Brand Journalist of the Year.
Founded in 1992, ADVAN represents about 70 of Nigeria’s largest organisations, managing over 200 brands with a combined annual marketing spend exceeding N200 billion. The association also sits on the Executive Council of the World Federation of Advertisers, a global body with members across more than 60 countries.
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