The Anambra State government has announced a new partnership expected to create 5,000 direct and indirect jobs through collaboration with Chukwuemeka Odumegwu Ojukwu University (COOU), Igbariam and ANAWOOD Film Village.
The initiative is designed to build a vibrant, organic creative industry that will promote educational, cultural, and entertainment tourism in the state. The announcement was made during the Memorandum of Understanding signing ceremony held at the COOU campus in Igbariam over the weekend.
Speaking at the event, the Commissioner for Culture, Entertainment and Tourism, Don Onyenji, highlighted the importance of linking academic learning with real industry experience. He said, “We are glad with this partnership and collaboration. This is an initiative that seeks to develop a vibrant, organic creative industry that will promote educational, cultural, and entertainment tourism within the state.”
Onyenji added, “This initiative aims to create no fewer than 5,000 jobs, both directly and indirectly. The partnership will not only offer students practical experience but also provide them with knowledge of how the industry functions.”
He further explained that while the university trains students theoretically, they often have limited hands-on exposure. “Partnering with ANAWOOD will provide professional and technical impact to students and aspiring talents, enabling the growth of various sectors, performances, and talents,” he said.
The Commissioner also commended Governor Chukwuma Soludo for creating an environment that supports the growth of the creative industry, noting that it would boost tourism in Anambra State.
The Vice Chancellor of COOU, Prof. Kate Omenugha, also spoke at the ceremony. She said the partnership would give students mentorship opportunities and access to real-world experience. “Students can learn mentorship and how to navigate the real world, which can be challenging to access directly. This partnership offers a valuable testing ground for real-world application,” Omenugha stated.
Heads of departments including Dr Anthony Nnalue of Theatre Arts, Rev. Fr. Dr Jude Orakwe of Music, and Dr Ikechukwu Asika of English, expressed appreciation for the collaboration, saying it would combine theoretical knowledge with practical realities for students.
