The grand finale of Big Brother Naija Season 10 takes place today, Sunday, October 5, 2025, marking the end of months of intense competition and entertainment. This season’s winner will walk away with prizes worth N150 million, the biggest reward in the show’s history, making it one of the most talked-about television events in Nigeria.
The season, which premiered across two nights on Saturday and Sunday, July 26 and 27, 2025, began with 29 housemates entering the Big Brother house. After weeks of challenges, evictions, and dramatic twists, only nine contestants have made it to the final showdown. The finalists are Kola, Imisi, Isabella, Sultana, Jason Jae, Mensan, Koyin, Kaybobo, and Dede. Faith, who also made it to the finals, was disqualified a few days ago following a rule violation.
While each finalist has their own supporters, a few have stood out as clear fan favourites due to their gameplay, personality, and online following. Imisi, Koyin, and Dede have all made strong impressions on both the audience and fellow contestants, generating massive buzz across social media platforms like Instagram, TikTok, and X (formerly Twitter).
Imisi, a 23-year-old contestant, has been one of the season’s breakout stars. Known for her originality and creativity, she has remained a social media sensation throughout the show. Her expressive reactions and genuine attitude have won her a loyal fan base. Online polls show her consistently ranking among the top housemates, with many fans praising her “relatable personality” and “authentic energy.”
Koyin has also gained a large following thanks to his charm and friendly personality. His interactions with other housemates have been well received, and he was among the most followed contestants online before his Instagram account was temporarily disabled. Many viewers see him as a strong contender for the grand prize, with others predicting he will at least finish in the top three.
Dede, on the other hand, has taken a more strategic route to the finale. Known for her composure and focus, she has earned respect for her deliberate gameplay. In one of her conversations, she confidently stated, “This is a game for money, not a friendship camp,” a quote that quickly went viral and highlighted her determination to win the N150 million prize.