The MAI Foundation for Women Empowerment and Advocacy, in partnership with the Mastercard Foundation, has launched the Imu Oru Upskilling Project to empower 120 youths in Abia State with market-ready skills. The one-year initiative focuses on carpentry, tailoring, and shoemaking, aiming to boost employment opportunities and support economic development through vocational training and financial literacy.
The project integrates the Igba Boi system, a traditional apprenticeship model where a master mentors an apprentice over a set period. Founder of MAI Foundation, Chika Ezinma Obidike, said the system provides an immersive on-the-job learning experience that builds entrepreneurial confidence. She explained that “the Imu Oru Upskilling Project goes beyond vocational training; it is designed to strengthen local economies, build resilient communities, and promote gender equality and socio-economic empowerment.”
Obidike noted that research shows beneficiaries of vocational programmes in Nigeria earn up to 30 per cent more than unskilled peers. She added that over 60 per cent later train others, helping to expand opportunities within their communities. According to her, each participant will receive starter kits and business resources after completing the programme, a move expected to support small business growth and encourage innovation across Abia communities.
Project Manager Amanda Obidike said the initiative aligns with the shared vision of MAI Foundation and Mastercard Foundation to bridge skills gaps and promote inclusive socio-economic development. She stated that “beyond technical expertise, participants will also undergo intensive training in soft skills, business development, and financial literacy, ensuring they are well-equipped to launch, manage, and sustain their enterprises.”
