The Lagos State Government has launched a new initiative tagged “101 Days in Lagos,” created to boost tourism, strengthen the hospitality industry, and increase revenue for stakeholders in the creative economy.
The announcement was made by the Special Adviser to the Governor on Tourism, Arts and Culture, Idris Aregbe, during a meeting with the Pulse Africa team led by its Chief Executive Officer, Ms. Katharina Link, at the Ministry’s conference room.
According to Aregbe, the festival will run from September 26 to January 4, 2026. It will feature cultural, entertainment, and sporting activities across different parts of Lagos State.
He explained that the programme is designed to showcase Lagos’ cultural richness while creating more economic opportunities for industry players.
Aregbe said, “The agenda included empowering youth through robust skills development, showcasing the rich tapestry of Lagos’ cultural heritage to a global audience, fostering international sports engagement, and diversifying entertainment options to invigorate the daytime economy. These goals align seamlessly with the Ministry’s vision to promote and develop the tourism sector, highlight the State’s cultural narratives, and cultivate a lively entertainment scene.”
He noted that the “Skills Up Lagos” programme will be one of the highlights. It aims to train young people in tourism, hospitality, and event management.
Other planned events include music and fashion festivals, art exhibitions, sporting competitions, and food fairs. These activities are expected to attract both local and international visitors.
“This initiative promises an exciting array of cultural celebrations, thrilling entertainment, high-profile sports events, and a myriad of hospitality activities,” Aregbe added.
He stressed that the event will also help build international partnerships and position Lagos as Africa’s cultural and tourism hub.
Pulse Africa CEO Ms. Katharina Link described the organisation’s support for the initiative. She said, “Pulse is passionate about highlighting the energy, creativity, and opportunities that Lagos represents. We see ourselves as a platform that amplifies voices, spotlights hidden gems, and connects Lagos to audiences across Nigeria and beyond.”
Also present was Ms. Tannaz Bahnam of Awari/Lost in Lagos. She highlighted the importance of partnerships in shaping Lagos’ cultural identity.
She explained that collaborations between media platforms and government can redefine how the city is experienced globally.
The “101 Days in Lagos” festival is expected to stimulate tourism, empower youth, and expand the creative industry. It will also provide residents and visitors with opportunities to enjoy Lagos’ cultural diversity and vibrant atmosphere.
