Lebara Nigeria has launched the Agent Registration Portal (ARP), a digital onboarding platform designed to accelerate the expansion of its retail and point-of-sale (POS) network.
The company said the Agent Registration Portal is designed to create awareness, build trust and credibility within the retail channel, and provide opportunities for Nigerians to register and become Lebara partners. It also aims to position the brand as a modern and digitally driven telecom operator.
According to Lebara Nigeria, the introduction of the Agent Registration Portal, alongside its earlier customer-focused digital tools, is intended to empower SMEs, independent distributors, SIM sellers and retailers nationwide. The platform removes traditional barriers to entry by enabling compliant, digital-first onboarding at scale.
The launch also reflects Lebara Nigeria’s positioning as a digitally driven telecom entrant focused on speed, compliance and nationwide reach, as it prepares for full-scale operations across the country.
The rollout forms part of a national onboarding campaign scheduled to run from January to March 2026. The campaign targets both low-scale retail agents and high-scale distributors, with the aim of growing Lebara’s digital and physical presence across Nigeria while ensuring all partners meet required compliance and verification standards.
The Agent Registration Portal is accessible through the Lebara Nigeria website and allows prospective agents and distributors to complete the entire onboarding process online. Once approved, partner locations are activated as Lebara POS outlets and are trained and authorised to sell Lebara starter packs, data bundles, vouchers and other Lebara Nigeria products and services.
The development builds on earlier digital initiatives introduced by the company ahead of its full market entry. Before rolling out the Agent Registration Portal, Lebara Nigeria launched a Number Registration Portal that enables prospective customers to select and reserve preferred phone numbers before the network goes live.
The service allows users to secure personalised numbers, including memorable dates, culturally significant digits or easy-to-recall patterns, through a simple online process.
The Agent Registration Portal follows a structured onboarding flow covering account creation, document upload, compliance checks, verification, approval and activation. Applicants are required to submit details such as National Identification Number (NIN), valid government-issued ID, Tax Identification Number (TIN) and address information. Where all documentation is complete, onboarding can be completed within 30 minutes, after which applicants receive email confirmation and next steps.
Commenting on the launch, Mary O. Akin-Adesokan, Chief Operating Officer of Lebara Nigeria, said the portal is central to the company’s operational and growth strategy in the country.
“The Agent Registration Portal is a key part of our strategy to scale Lebara’s retail presence nationwide. It allows us to onboard partners faster, ensure full compliance, and provide both small retailers and large distributors with a transparent and reliable way to do business with Lebara.
“Together with our earlier Number Reservation Portal, it demonstrates our commitment to using digital innovation to simplify access, empower partners, and enhance the overall telecom experience,” she said.
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