Paradise Dynamic Farms (PD Farms) has launched an agribusiness, technology and financial literacy training programme for its customers, linking participation to its concluded Empowerment Value Promo. The company said every ticket purchased under the promo qualifies holders for the training programme, which will commence in February.
The disclosure was made in Lagos at a prize-giving event that marked the end of the firm’s 2025 Christmas Empowerment and Value Promo, where winners emerged through a raffle draw. Speaking at the event, Executive Assistant, PD Farms, Favour Ebi Dakoru, said the initiative was designed to go beyond product sales and focus on skills development for participants.
According to Dakoru, the ticket costs N1,000 and serves as entry into the training sessions, which are aimed at helping participants start and sustain businesses. “The ticket is just N1,000 and it qualifies you for the training, where you’re going to be taught how to start your own agricultural business,” he said. “Most people do not have the challenge of starting a business. The challenge they mostly have is how to financially sustain that business.”
He explained that the agribusiness module would focus on poultry and fish farming, while the technology track would cover web development, app development, artificial intelligence and digital marketing. “We believe that another way to empower our people economically is by leveraging technology,” Dakoru said. “AI today is empowering people, making life easier. So we want to expose people to that.”
Winners of the promo received cash prizes and farm produce. Chiamaka Umegwu, who emerged as the first prize winner, received N1 million and a one-year supply of farm produce. Abayomi Omolofe and Rashidat Monisola, who emerged as second and third winners respectively, received N500,000 and N250,000, alongside produce supplies for six months and three months.
Umegwu said she only purchased a N1,000 ticket and did not expect to win the top prize. “I just purchased the ticket worth N1,000. They gave me live chicken. After that, they told me that I won the first prize in Paradise Dynamic Farms’ promo,” she said.
She added that she initially doubted the scheme but changed her view after receiving her prize. “So now, I will tell my friends, my family and everybody that this is real,” Umegwu said. “I was not expecting this from them. I am just saying thank you.”
Brand Director, PD Farms, Gloria Robson, said the promo was structured to combine consumer participation with training opportunities. “We are not just feeding them. We are also going to equip them with training, tech training and financial literacy,” she said.
PD Farms operates in poultry and fish farming and said it currently runs its operations within Lagos, with plans to expand later. “We are starting with Lagos. This is where we are based,” Robson said.
Vice Chairman of PD Farms, Abraham O. Ofokor, said gaps in Nigeria’s agricultural value chain remained a major challenge to food production and distribution. “From our experience, we discovered that the market is big. It’s large. But the value chain is small,” he said. “Consumption is high, but the middle between producers and consumers is small.”
Ofokor added that to sustain seamless operations and deliver value to customers, the firm relies on advance sales through brand representatives, a model he said helps manage pricing and demand.
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