Temu, the global e-commerce platform, has responded to an ongoing investigation by the Nigeria Data Protection Commission (NDPC), saying it is committed to protecting users’ personal information and will cooperate fully with authorities.
The response follows an earlier announcement by the NDPC that it had launched a probe into the platform over alleged breaches of the Nigeria Data Protection Act. The commission said the investigation is focused on how Temu collects, processes, stores, and transfers Nigerians’ personal data.
In a statement sent via email to Nigeria Startup News on Tuesday, Temu said safeguarding privacy remains central to its operations.
“At Temu, protecting user privacy and data security is a top priority. We are committed to complying with applicable laws and regulations in our data practices. We will continue to engage in open and constructive dialogue with the NDPC to address any questions or concerns,” the company stated.
Temu added that it would maintain open communication with the Nigerian regulator as the investigation progresses.
“We will continue to engage in open and constructive dialogue with the NDPC to address any questions or concerns,” the company noted.
The NDPC had earlier disclosed that it initiated the probe after identifying potential issues relating to the platform’s data processing activities. According to the commission, the investigation is examining key areas such as data minimisation, duty of care, transparency obligations, and cross-border transfer of personal information.
The regulator also warned that organisations processing the personal data of Nigerians without complying with the country’s data protection law could face enforcement actions, including penalties.
Temu entered the Nigerian market in late 2024 and has quickly gained popularity due to its low-priced products, strong advertising campaigns, and mobile-first shopping model. The platform is estimated to have attracted millions of Nigerian users within a short period, drawing regulatory attention over how large volumes of consumer data are managed.
Under the law, the NDPC is empowered to regulate how organisations collect and process personal data, investigate alleged breaches, and impose sanctions for violations.
