Wimbart, an award-winning public relations agency specialising in business and technology sectors across Africa and emerging markets, has launched Wimbart Lite, a new service created specifically for pre-seed and early-stage startups.
The agency announced in an email on Monday that the new division will be led by Maria Adediran, Associate Director and founding team member, who has been appointed Head of Wimbart Lite.
For nearly a decade, Wimbart has navigated some of Africa’s most complex news cycles and built a strong reputation across key markets including Nigeria, Kenya, South Africa, and Egypt. As Africa’s technology ecosystem continues to mature, competition for media attention has intensified, making clear and credible communication more important for startups.
The company said early-stage businesses now require effective communication across online, broadcast, and print media to stand out. Wimbart Lite is designed to bridge this gap by offering focused and fast-turnaround support to startups, venture capital portfolios, and global partners seeking trusted storytelling.
Founder and CEO at Wimbart, Jessica Hope, said the new service responds to the changing needs of Africa’s startup ecosystem.
“Wimbart was built in the trenches with African tech founders before the market had fully caught up with their vision. Wimbart Lite has been in development for some time, as a service for early-stage companies who may not require full-blown month-on-month public relations support, but do need to get a news story out there,” she said.
According to the agency, the service is curated for African companies that have raised under $1m. It follows a service-led, menu-based model built around three core strategic routes.
The Milestone Announcement Pack offers press releases and strategic media outreach for key launches, partnerships, and company updates. The Founder Profile Pack focuses on elevating leadership voices and industry perspective through op-eds and interview pitching. The Fundraise Pack manages funding communications for early-stage rounds and venture capital portfolios, and includes a 15 per cent discount for portfolio companies.
Adediran brings over a decade of experience in consumer and corporate PR to her new position. She has led multi-market campaigns for venture capital firms and high-growth companies, ranging from early-stage ventures to unicorns, including Andela, M-KOPA, TLcom, and Kobo360.
Speaking on her appointment, Adediran said: “I joined Wimbart at a time when African tech was still small enough that a $1m raise felt like a massive milestone for the whole ecosystem. Now that the market has matured, early-stage teams are put under the microscope much earlier. Wimbart Lite exists to turn real work and traction, early milestones, partnerships, and fundraises, into a clear, credible story the ecosystem can understand and trust.”
Since its inception, Wimbart has supported more than 180 companies across 20 African countries. The launch of Wimbart Lite comes ahead of the agency’s 10-year anniversary and marks the next step in its mission to professionalise communications across Africa’s tech ecosystem.
By offering tailored support for startups, Wimbart Lite provides an alternative to traditional full-scale PR campaigns. It enables early-stage companies to access strategic communications support without long-term contracts, helping them gain visibility, attract investment, and establish their brand in a competitive market.
Hope emphasised the value of storytelling, stating: “Maria is Wimbart’s day one and has grown with the company, and with dozens of African tech startups over the past decade; she understands exactly how to turn a good story into something that actually travels.”
