Easybuy, a leading smartphone and electronics financing company in Africa, has partnered with WAWUAfrica on an ambitious initiative aimed at equipping 10 million Nigerian youths and women with job-ready skills to improve economic opportunities and drive sustainable wealth creation.
The partnership will focus on training beneficiaries across several critical areas, including digital and IT literacy, financial and economic literacy, creative arts and design, business and entrepreneurship, as well as hospitality and tourism. The programme is designed to address skills gaps while ensuring participants have the tools needed to actively participate in Nigeria’s growing digital economy, Nigeria Startup News reports.
According to Abdul-gaffar Adesoji, Sales Director of Easybuy Nigeria, access to smartphones and smart devices remains a major challenge for millions of Nigerians despite the increasing role technology plays in everyday economic activities.
“Smartphones have become essential for participation in today’s economy, yet millions of Nigerians still face barriers to accessing the devices they need,” Adesoji said.
He noted that Easybuy’s role as the Official Device Financing and Lifestyle Partner will go beyond device financing, supporting WAWUAfrica’s broader mission of expanding economic opportunities for underserved communities through improved access to technology.
“As the Official Device Financing and Lifestyle Partner, Easybuy will support WAWUAfrica’s mission by bridging the smart device access gap, empowering underserved communities, and unlocking new economic opportunities through inclusive financing solutions,” he added.
The initiative also includes a direct employment component. Easybuy disclosed that it plans to provide up to 10,000 sales jobs to trained participants selected from the 10 million beneficiaries expected to benefit from the programme.
“To boost Nigeria’s economic and financial inclusion drive, as part of our contribution to the initiative, Easybuy will be providing up to 10,000 sales jobs to trained participants among the 10 million beneficiaries of this worthwhile initiative. The Easybuy team is dedicated to bringing an easier life to people,” Adesoji stated.
For WAWUAfrica, the partnership is focused on ensuring that skills development translates into real economic participation rather than ending with training certificates.
Commenting on the collaboration, WAWUAfrica Chief Executive Officer Emmanuel Lennox said the programme has been structured to remove barriers that often prevent skilled individuals from participating fully in the digital economy.
“This partnership reflects a deliberate shift from skills acquisition as an end, to skills deployment as a driver of national productivity,” Lennox said.
“By integrating Easybuy’s device financing into the WAWUAfrica training ecosystem, we are ensuring that participants are not just trained, but fully equipped to participate meaningfully in today’s digital economy. It is a model designed to remove structural barriers and accelerate inclusion at scale.”
