Premier Cool, Nigeria’s leading antibacterial cooling bar soap, has announced the launch of its nationwide consumer promotion titled “10K for 10K” in partnership with PalmPay, Nigeria’s leading digital bank. The promotion aims to reward 10,000 Nigerians with ₦10,000 each, amounting to a total of ₦100 million in cash rewards, all paid instantly through PalmPay wallets. The campaign will run from January 12 to April 11, 2026, with 111 winners emerging daily during the three-month period.
Speaking on the campaign, the Managing Director of PZ Cussons Africa, Mr. Oghale Elueni, said, “At a time when financial pressure is real for many households, this promo is our way of easing the load and refreshing Nigerians, emotionally and financially, with a brand they already know and trust.” He further emphasized that participation in the promotion is straightforward and the reward is instant through the PalmPay wallet.
Consumers can participate in three easy steps:
- Buy a promo-coded pack of Premier Cool 110g (Ultimate or Black) and unwrap it to reveal a unique code inside.
- Scan the QR code on the pack, which leads directly to the campaign microsite and the PalmPay app.
- Enter the unique code on PalmPay for an instant draw and a chance to win ₦10,000 instantly.
New PalmPay users joining the campaign will also enjoy a welcome bonus of up to ₦5,550, reinforcing PalmPay’s goal of delivering practical value and smarter banking solutions.
Speaking at the launch, Managing Director of PalmPay Nigeria, Chika Nwosu, said, “This campaign reflects PalmPay’s commitment to delivering real, everyday value to Nigerians. By partnering with a brand that families have trusted for decades, we are reinforcing our promise of smarter banking that supports daily living, saving, and financial growth.”
Premier Cool said the 10K for 10K promo demonstrates its deep appreciation for consumer loyalty, adding that freshness should come with real rewards. The brand noted that through this campaign, it continues to build stronger connections with consumers, proving that staying fresh truly pays.
With decades of heritage under PZ Cussons, Premier Cool continues to stand as a symbol of reliability, family well-being, and consistent quality in Nigerian homes.
PalmPay is a leading digital banking platform promoting financial inclusion and economic empowerment in emerging markets. The platform provides secure, user-friendly financial services such as mobile payments, savings, and micro-insurance. Since launching in Nigeria in 2019, PalmPay has grown to over 35 million app users and processes up to 15 million transactions daily across Nigeria, Ghana, Tanzania, and Bangladesh. For more information, visit www.palmpay.com.
